About Us | KP Asli


Quality Is Our Promise


Established in 2009, KP Asli Sdn Bhd specialise in broiling native chicken, or more commonly known as ‘Kampung Chicken’. Our related company, Syarikat Sin Long Heng Breeding Farm Sdn Bhd is a pioneer in the breeding of native chickens in Malaysia, with more than 40 years presence and expertise in the agricultural poultry farming industry.

Currently, KP Asli Sdn Bhd self-manages 12 large-scale native chicken broiler farms in Penang and Perak, with a total production capacity of 1.5 million native chicken birds per cycle. All our farms undergo regular review and inspection to ensure a stable production of quality produce, in order to efficiently fulfill the increasing demands for native chicken in the Malaysian market.

We place great emphasis on poultry nutrition as well. Our chicken feed are customised by chicken age, development stage and physical condition requirements, supplied by related company Pangkal Perdana Sdn Bhd. Through a self-contained supply-chain, we can effectively control chick condition and feed performance to enhance produce and production quality.

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  Our Vision

Advocate for wholesome native chicken products and to be the top market leader in providing
and sustaining antibiotic residue-free produce for healthier consumption.

  Our Mission



To make native chicken products more accessible, affordable and convenient to wider consumers while maintaining its nutritional values.



Educate the general public on poultry processing procedures for a transparent understanding of the production process ‘from farm to fork’.


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